FLORICULTURE INDUSTRY

Although commercial floriculture is still relatively a new industry in Uganda dating back only to 1993, it has, nevertheless, emerged as a major non-traditional agricultural export sector with exports valued at US$22 million fob for 1999/2000, from approximately 85 ha of production comprising mainly roses and chrysanthemum cuttings.

The industry’s contribution to the national economy in terms of foreign exchange earnings, employment opportunities, and rural development has been tremendous.

Uganda’s ultimate objective in supporting this industry is to address the three principle components in its economic recovery program of increased wealth to the nationals, boosting the country’s export revenue base and creating a sustainable source of income for the people.

UGANDA’S COMPETITIVE ADVANTAGE

The country’s competitive advantage lies in its favorable climatic conditions, low production costs and a wide range of donor support.

The main destinations of Ugandan flowers are the Netherlands, Germany, United Kingdom, France, Norway, and Sweden. Other possible markets that Uganda could favorably tap include Kenya, Rwanda, South Africa, the United Arab Emirates and Austria.

INVESTMENT OPPORTUNITIES EXIST IN

·         Expansion of the rose industry and other floricultural plants.

·         Production of propagation material.

·         Establishment of soil analysis laboratory and services

·         Manufacture of greenhouse plastics and associated packaging materials.